Not All Pricing Strategies Are Equal

WITH SO MANY DIFFERENT PRICING STRATEGIES BEING USED THESE DAYS TO SELL A HOME.
If you have answered yes, you are not alone.

What I have found over the years is that almost all sellers just want one thing.
That is to get the highest sale price for their home.

THE BIG QUESTION IS…
Do all these strategies being offered actually work?
Now let’s look at just one of these strategies.
Most people will be familiar with auctions; they have been used in this country for over 200 years.

With inner city suburbs,
Homeowners may feel more comfortable with auctions, as they see them happening regularly and they may have even bought a property at auction.
Inner-city suburbs buyers are more used to auctions, they know they must have their ducks in a row, finance, building and pest inspections etc.
So, auctions in the inner-city suburbs tend to be very successful.

With outer suburban auctions
Homeowners may be more hesitant to auction, usually from hearing about bad experiences or thinking it is a desperate way to sell.
Buyers usually need finance and other clauses to enable them to buy this way, impacting on whether to even attend an auction.
So, outer suburb auctions are generally not that successful.

HERE’S THE THING…
As you have just seen, auctions can have two very different outcomes across suburbs
The same applies to every other pricing strategy

THEY ARE NOT ALL EQUAL IN DELIVERING THE HIGHEST SALE PRICE.