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Top Tier Real Estate Advertising Brisbane North

We know that you want to achieve the highest sale price possible for your home.

Here at Gott Realty our goal is the same as our sellers.

With 40 years’ experience and access to proprietary sales data, in our opinion, Top Tier Advertising is the only option.

Below we share our insider real estate selling secrets including:

  1. What is top tier advertising and why it works
  2. Why photography is crucial for top tier advertising
  3. How code words and embracing technology will help market your home

Marketing a home for sale has also evolved dramatically over the past few years.

You can no longer rely on buyers looking in real estate windows, newspapers or driving around looking for ‘For Sale’ signs.

A quality advertising campaign must blend digital and traditional marketing methods – and resonate with buyers.

Advertising is a critical component of the sale process – and will directly influence how many quality buyers you attract to your property. 

The more quality potential buyers you attract, the better chance you’ll have of getting top dollar for your property.

And most real estate agents separate their commission from any advertising costs. Meaning you could be paying $15,000 – $25,000 commission at the time of sale; plus, a further $2,000 – $4,000 up front for advertising.

Yes, it’s a lot of money. But choosing a lower tier of advertising can stall the sale of your home and impact the final sale price.

Unfortunately, the high perceived cost of advertising and lack of experienced advice from some real estate agents can be a driving force behind most seller’s decision to opt for lower and cheaper levels advertising which are – quite frankly – ineffective.

Real Estate Advertising on the Internet

Each online real estate portal – such as realestate.com.au and Domain – offer various levels of advertising. And each price point directly relates to the level of exposure your property will receive.

If you’re seeking the best sale price, top tier advertising is your only choice.

What is Top Tier Advertising?

Top tier placements are always positioned on the first pages of results for your suburb, are largest in size and continually rotate back to the front page every 10 to 15 days. These listings are called ‘Premiere Property’ on realestate.com.au or ‘Platinum’ on Domain.

Lower levels of advertising are placed behind top tier property ads. Meaning potential buyers need to search many other pages of properties before they see yours.

What you need to know...

If you opt for cheaper advertising, expect to be towards the back pages for your suburb – out of sight and mind – and harder to find for buyers searching on mobile devices.

CASE STUDY: Why Top Tier Real Estate Advertising Works

The graph shows the number of property views (buyer interest) that took place on an actual home we had for sale and advertised online.

This seller used 3 different levels of advertising available before a buyer was found.

The third and final phase was when the property was listed using top tier advertising. The home was sold within 17 days of being upgraded to ‘Premiere Property’ on realestate.com.au.

EXPERT TIP: Choose A Real Estate Agency Contracted to use Premiere Property

Be warned – not every real estate agency has access (or is contracted) to use Premiere Property with all their listings.

So, you may be out of pocket an extra $2,000 or more to use certain top tier advertising platforms.

Killer Photography (and Videography) is Crucial for Top Tier Advertising

So, you’re going to invest in top tier advertising, don’t waste the opportunity to appeal to and excite buyer’s with poor photography.

You want to hit a nerve with the potential buyer, to get them excited, and inspire them to act – to take the next step and inspect the home.

Buyers want to be able to immerse themselves in your home and imagine what it would be like to live there well before they step foot inside it.

Preparing your home for sale is crucial. Every picture tells 1000 words, so the saying goes.

First impressions are lasting impressions. Your photographs must stand out in the crowd – but they must also be accurate. And match the experience of the potential buyer during an open home inspection.

Why? 

When this aligns, and the experience in-person matches the feeling conveyed online through quality advertising and photography – you’re in a strong position to get a very good offer.

Real Estate Photography Essentials

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Still photography gives you the opportunity to showcase your home’s most outstanding features such as pool, gardens, family and living areas, kitchens and bathrooms. Some homes photograph extremely well with twilight shots, helping capture the ambience and warmth.

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Drone photography highlights the location, the allotment boundaries, local neighbourhood, schools, schools, shopping, public transport, parks sporting facilities.

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Floorplans are equally important providing clarity for potential buyers on room sizes and layout of the home. This also enables buyers to place their furniture into your home, gauging size and liveability.

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Video and 3D Photography are also recommended. Video offers another layer of information – and can convey more emotion – for the buyer.

“We’ve seen a dramatic increase in quality buyer inspections and higher offers since we introduced video to all suitable property listings.”

Property Video Examples

Embrace Technology with SMS Code Words

Embracing technology that is simple for a potential buyer to use – and can get all the property info they need at their fingertips – can be a very powerful marketing tool.

And help you get the best price for your home!

Here at Gott Realty, we’re always at the forefront of embracing new technology that helps our clients.

One successful method has been using SMS code words – such as what you see to the right on the front of home signage.

Once a buyer sees your home on the major online portals and is interested – they’ll typically do a drive-by to check out location. This is not your typical ‘static’ For Sale sign.

A simple SMS code word with automated reply provides direct and convenient access to all your property details and imagery to any interested buyer – keeping your home front and centre, at the fingertips of buyers.

Want to know how to best advertise and market your home for sale?

Call us on 0419 777 577 for an in-house consultation on how Gott Realty would price, advertise and market your home. Or complete the form below to find out how much your property is worth.

Find out the price of your home today!

  • Contact Details

  • Property Details

Terms and Conditions that apply to our Top Tier Marketing – Advertising campaigns. All property listings are to be owner occupied residential homes or vacant residential rental properties under $700,000. Each property listing is for 90-days on a Property Occupation Act Form 6 Exclusive Agency Agreement. All advertising and marketing costs will be included in our fixed commission rate. Each property listing will be advertised using” Premiere Property for 45 days. Each property listing will include Professional still photography on suitable properties 3D photography, along with aerial drone shots, coloured floor plans, For Sale sign with code word link to web book and a short video of up to 45 sec on all suitable properties. Additionally, if the property is suitable a further 45day placement on Premiere Property or Platinum Property on Domain will take place, Twilight shots, Staging, Virtual Furniture and an additional video of up to 90 seconds with professional voice over, may also be included in our Top Tier Marketing – Advertising campaigns at our discretion.

In the event that;
A. the property is not sold within the agency period, or
B. the vendor terminates this agency agreement, or
C. the vendor instructs the agent to withdraw the property from the market during the agency agreement or at the end of the agency agreement, then the vendor must pay all advertising and marketing expenses incurred by the agent. Payment is due within 7 days of the vendor receiving a tax invoice from the agent. Receipt of a tax invoice from the agent will be conclusive evidence that the agent has incurred those expenses.

PROPERTIES EXCLUDED from our Top Tier Marketing – Advertising campaigns. All properties priced over $700,001, Auction Properties, Project Marketing, Tender Properties, Developments Projects, Builders Spec Properties, Deceased estates, Farms and Vacant Land. All residential properties and vacant residential rental properties with less than 90-day exclusive agency agreement or with a tenant resident in the occupancy.